Blog
Stories from the community.
What Is AI Vichola, and How Does It Actually Work?
The vichola is one of the oldest institutions in Indian matchmaking — a trusted intermediary who introduces families so neither side has to put themselves out there first. We digitised it. Here's what that means in practice.
"I Never Expected to Find Someone Who Gets Both Worlds"
Ananya (Melbourne) and Karan (Sydney) were both on the waitlist. Vichola introduced them six days after launch. Their story is everything we hoped this platform could be.
How We Made Fake Profiles Structurally Impossible
The #1 complaint on every matrimonial platform is fake profiles. We didn't want to moderate our way out of this problem — we wanted to make it structurally impossible. Here's the three-layer system we built.
The Diaspora Identity Spectrum: Why We Replaced the Caste Dropdown
Most matrimonial platforms present a caste dropdown as though identity is a hierarchy. We don't think that's right for Indians living in Australia and NZ. Here's how we designed a better approach.
Why We Built for the Web First (and What Comes Next)
We made a deliberate choice to launch as a web app before native iOS and Android. Here's the reasoning, the tradeoffs, and our roadmap to the app stores.